Welcome to the 4th edition of Dopr’s newsletter with insights, analysis, and discovery to help you thrive in web3 music. Let’s jump in.
IN THIS EDITION
💡 Most Innovative Music NFT Releases 🏷️ NFT Ticketing 👌 Coop Records 🛡️ Magic Eden Launches Metashield 👀 5 Music NFTs under $100
💡 The Most Innovative Music NFT Releases
Music NFTs present a blank canvas for artists and teams to unlock incredible ideas. Early artists are just beginning to scratch the surface on what is possible with this nascent technology. Each release presents an experiment that others can learn from and build upon.
Let’s take a look at some of the most innovative music NFTs so far.
HEADLESS CHAOS - CHAOS
THE DROP: 77 artists come together to form a headless band, co-creating 45 songs & 1000s of visual layers. Released as Chaos packs, each with 4 surprise tracks & unique cover artwork. 20k unique editions. Using liquid splits by 0xSplits, creators can trade their royalty share on-chain.
THE UNLOCKS:
🤝🏽 Collaboration Unleashed
🎮 Gamify
🪩 Make It Fun
💸 Liquid Royalty Splits
JAGWAR TWIN - HALL OF MIRRORS
THE DROP: A re-imagination of storytelling around music. To enter Jagwar Twin’s ‘Hall of Mirrors’ universe you need your master key: a free, composable 'crown' NFT. Your attention & engagement dynamically impact the elements of your crown. Discover free 1/1 artifacts by unlocking codes within the project lore - each opening a new room in the hall for everyone. The art & world-building here is next level.
THE UNLOCKS:
🦸 Flex Your Creative
🌎 Build Your World
🎮 Gamify
🔑 Encourage Going Deeper
0XMUSIC - 0xDJs
THE DROP: 8 0xDJs, each with their own distinct style, continuously generate new songs when you hit play. It’s 100% ephemeral - each song is unique & never to be repeated. Choose 1 ‘record’, where you freeze & mint an NFT of a song you love, saving it before it's gone forever. The founders have layered on more utility & built community by creating a home studio for your 0xDJ, the 0xSong Lab where you can produce using your DJs stems & the Masterpiece - where the community votes on the best ‘Records’ & owner-created tracks to produce the 0xmusic Genesis Album.
THE UNLOCKS:
🦾 New Art-Forms
🧅 Layer On
🏗️ Build Community
🪧 Crowd Share IP
SAMMY ARRIAGA - PIXELATED
THE DROP: Sammy recorded 12 versions of his song “Pixelated” in different musical styles. Each NFT receives one of the 12 versions paired with a unique, generative-art character. Versions range in rarity, including 80s, symphony, warped tour, a duet with Zironi Violetta, a remix from ChillRX, and two 1/1s. All holders receive commercial IP rights to the art & music to do as they please.
THE UNLOCKS:
♾️ A Song Is Not Static
👩👩👧👦 Create Your Team
🌎 Build Your World
🪧 Crowd-Share the IP
WHAT CAN WE LEARN?
Early web3 artists are proving we can unleash next-level collaboration, make royalty sharing transparent, fast & automatic, empower communities to lead & curate, incentivize deep engagement, reward early supporters, crowd-share IP, build worlds & create art like never before.
This is a blank canvas.
Creators are limited only by the reaches of their imagination.
For more on innovative music NFTs, read the full piece at Mirror.
🤏 MICRO-DOSES
MAGIC EDEN launches MetaShield to protect creator royalties
HIPGNOSIS has not purchased a song in a year
COOP RECORDS announces. Cooper Turley’s $10M Web3 Music Fund
MUSICOS arrives from HiFi Labs as a community-centric NFT player
🏷️ NFT Ticketing
Ticketmaster is partnering with Dapper Labs to let event organizers issue NFTs tied to concert tickets. The largest ticketing provider is going deep on NFTs. Why does this matter?
I believe ticketing will be one of the most powerful early use cases for NFTs. Particularly in music. It's easy for people to understand. Easy to see the value. Easy to overdeliver on something they were already buying anyway.
Ticketmaster partnered with Polygon in Nov '21 to issue virtual NFL ticket stubs. Then, tapped Dapper Labs & the Flow blockchain for digital collectibles tied to Super Bowl tickets. This NFL season will see NFTs issued to all attendees of 3+ home games for all teams.
Now is their 1st move into music.
Important to note: Ticketmaster is not using NFTs as tickets. You receive an NFT on top of a regular ticket. Event organizers decide how to give value.
⚫️ Memento ⚫ Proof of Attendance ⚫ Loyalty Rewards ⚫ Bonus Content
Yet, I believe ticket NFTs best use is through the lens of the artist, not the event organizer. Artists can use tokenized proof-of-attendance to build connection, deliver unique post-event experiences, & gamify the fan experience within the artist's world, in union with all other on-chain interactions.
No incumbent will fully adopt NFTs as tickets until it reliably increases revenue.
Web3 startups looking to disrupt ticketing include: YellowHeart, Centaurify, GET Protocol, and newbie Fanfly (from builders previously at Mint Songs, Paypal, etc.).
Some of the problems & opportunities they look to tackle are high fees, counterfeiting, share resales with the artist/control of secondary market, VIP experiences, post-show value & retention, and much more.
🤯 5 Music NFTs under $100
The Weeknd - “Acquainted” → $100 @ anotherblock
Kena, Genzo, & Cheryl Yie - “Whatever”→ $80 @ Async
Lofi Cities - “New York #7”→ $20 @ Pianity
Sad Alex - “Out of Focus” → $71 @ Sound
Turkuaz - “Apollyon/Paradiso”→ $11 @ Yellowheart
🧑🏿🤝🧑🏿 Revolver Icon Series at Fanaply
In a take on pairing super limited-edition vinyl with NFTs, Revolver Magazine (heavy music media brand) & Fanaply (NFT marketplace & whitelisting service) have launched the Revolver Icon Series. These are a limited run of custom-produced vinyl records, each paired with a unique NFT & premium NFT enabled packaging. Each collectible vinyl & NFT series offers 6 unique variations, including three 1/1 vinyls that are awarded randomly.
While the NFT component value here is less obvious beyond “unlocking exclusive access & rewards”, the pairing of ultra-rare records with NFTs has legs.
✅ New to the mNFT Resource Directory
Neume - Open source project to index all activity in Web3 Music #Other
Aijia - Creates unique tickets to prevent fraud. Built on Celo #Ticketing
Rivet - Artists build communities to discover &reward their top fans #CreatorTools
Anthill - Decentralized collaboration platform for creators. #Community
Play by Asset Money - Music player that syncs your music NFTs on Ethereum #Streaming